From the Hebrew נחה · to lead, to guide
Guidance, brought to complex decisions.
NCH is drawn from נחה (nachah) — the Hebrew root “to lead, to guide.” Its three consonants, Nun-Chet-Heh, are the name. I help startups, SMEs and non-profits make the technical calls that are expensive to get wrong — from AI and architecture to leadership.
What I do
Senior technical judgement, on your terms.
Six ways I work with founders and teams — from a single decisive engagement to an ongoing partnership.
AI integration
Put large language models and modern AI to work inside your business — safely, measurably, and where they actually pay off.
Learn moreSoftware architecture & design
The structural decisions that are expensive to change later — made deliberately, documented, and sized to your stage.
Learn moreRapid prototyping
A working prototype in weeks, not quarters — enough to test the idea, show investors, or de-risk the real build.
Learn moreTechnical business development
Bridging the gap between what the business needs and what the technology can do — in both directions.
Learn moreFractional CTO
Senior technical leadership on a fraction of a full-time hire — for teams that need the judgement without the head count.
Learn moreAdvisory retainers
An ongoing, on-call relationship — a technical partner who already knows your context when the hard questions come up.
Learn moreSelected work
A few of the problems I’ve helped solve.
Logistics · 2025
Re-architecting a fragile dispatch platform under load
A dispatch system buckling at peak was re-architected around clear service boundaries and a sane data model — turning firefighting into predictable delivery.
Read the storySaaS · 2025
AI support triage that paid for itself in a quarter
A focused AI integration triaged inbound support against the company’s own knowledge base — fast to build, measured honestly, safe in production.
Read the storyNon-profit · 2024
Fractional CTO for a non-profit finding its technical feet
Part-time technical leadership gave a mission-driven organisation the judgement to build the right things, hire well, and spend carefully.
Read the storyLet’s talk about where you’re headed.
Tell me what you’re building or where you’re stuck. I read every message myself.